Experience

I have extensive experience in the foodservice industry, having worked my way up through the ranks from restaurant worker to director of sales.  I can share my experience and successes with you and work with your company to develop your own program for success.

BORCHELT COMMUNICATIONS GROUP, LLC
Managing Director                                                                             2017 – Present
Freelance Copywriting company, which focuses on developing the sales and marketing materials that a food service company needs to sell its goods and services. We help develop the company’s key message platform and define strategic direction, as well as create sales training tools, product information brochures, product applications, web pages, email campaigns, newsletters, blogs and more.

BAY VALLEY FOODS, INC., A Division of TreeHouse Foods, LLC
Director of Sales, Food Away from Home                               2015 – 2017
Responsible for managing an $80 million portfolio of private label and national brand products. Developed annual category budgets and tactics for achieving them. Managed national broker sales force in execution of sales strategies and assigned goals.

BAY VALLEY FOODS, INC., A Division of TreeHouse Foods, LLC
National Accounts Manager, Alternate Channels                2010 – 2015
Responsible for managing all sales in the Office Coffee Service and Convenience Store business unit. Defined and delivered initiatives which resulted in substantial sales increases while managing categories and
sku rationalization.

STURM FOODS, INC., A Division of TreeHouse Foods, LLC
Director of Sales, Foodservice Division                                     2007 – 2010
Responsible for all sales activities in the United States and Canada, including brokers and direct personnel, distributors, national accounts, military, alternate channel, GPO and bid activity. Developed and delivered
P & L budgets and sales volume within company strategic guidelines. Developed and implemented sales execution plans for all brokers and customers.

RALCORP FROZEN BAKERY PRODUCTS, INC.
Director of Sales, Foodservice Division                                      2004 – 2007
Responsible for all foodservice sales activities in the Western United States and all of Canada, including foodservice, military and alternate channel sales. Responsible for the delivery of assigned sales volume budgets. Developed and implemented sales plans for the division. Integrated three business acquisitions and personnel into our business model. Helped lead the Foodservice Division to a record finish of $100 Million in sales FY 2007, up from less than $20 Million in sales when I joined the company.